Position clients consistently across all AI-powered search platforms
Control how AI systems think about and describe your clients' expertise and authority.
Want to control how AI systems understand your clients' brands instead of letting algorithms decide how to position them based on random content?
Press Advantage forces AI models to understand your clients' brands exactly as you want them positioned through strategic media coverage that controls the narrative before competitors claim expert status.
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Since 2014, Press Advantage has helped over 2,832 SEO agencies deliver lasting search rankings and brand authority for more than 19,219 clients
Trusted by top agencies worldwide—because real SEO results start with authoritative media coverage.
Why AI Search Optimization Matters Now
The way your clients are discovered is changing—fast. AI systems no longer rely on traditional SEO rankings alone.
They summarize, recommend, and define expertise based on structured content from trusted sources. If you’re not intentionally feeding the right signals into these systems, they’ll decide your clients’ positioning for you—often based on outdated, irrelevant, or competitor-controlled information.
Dominate the New AI Search Landscape
Take control of your clients' AI brand positioning instead of letting algorithms decide.
Right now, AI systems present your clients’ brands using random content, competitor messaging, or incomplete information. Without intentional positioning, AI systems default to whatever information they find first. Every day you wait, these AI systems lock in their understanding of your clients’ positioning based on this random information and become harder to override.
Take control of this process and force AI systems to understand and present your clients exactly as you want them positioned. You dictate the narrative instead of hoping algorithms get it right.
- Build strong client brand recognition in AI search results
Position your clients as the definitive authorities AI systems cite and recommend. - Establish comprehensive client presence in the growing AI search ecosystem
Lock in your clients' expert status across AI systems before competitors catch up.
“So, I’m currently using press releases mainly for brand amplification and entity signals... They’re still valuable for getting that initial visibility and reinforcing our clients’ brand presence.”
Alex, SEO Specialist
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Position Client Brands as the AI Model-Recognized Expert
Train AI models to recognize your clients as the definitive industry experts.
AI foundational models decide who the experts are in every industry. They scan premium news sources, authoritative publications, and credible media to build their knowledge of industry leadership. If your clients aren’t consistently featured in these high-authority sources, AI foundational models decide that someone else is the expert.
Instead, force these foundational models to recognize your clients as the definitive authorities through strategic placement in the exact sources they trust most. You control who gets recognized as the industry leader instead of watching competitors claim that position.
- Get clients embedded in foundational AI models as the trusted expert
Train AI models to automatically recognize your clients as industry experts. - Train AI systems to recognize client brands through strategic news placements
Use premium media coverage to teach AI models your clients' exact positioning and specializations. - Build comprehensive client authority that AI systems trust and recommend
Create rock-solid authority that AI models cite and recommend consistently.
“We’ll actually see an increase in organic rankings, even if it jumps up and then comes back down. That’s why we have an ongoing PR campaign—to continually push those quality signals up over the long term and establish a new kind of floor… What was once your ceiling is now your floor.”
Michael, SEO Account Manager
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Future-Proof Client Brand Visibility Against AI-Driven Search Disruptions
Build permanent brand visibility for your clients instead of chasing every algorithm change
Customer search behavior is shifting from traditional Google results to AI-powered tools like ChatGPT, Google AI Mode, and Bing Copilot right now. This transition from classic SERPs to AI search happens faster than most businesses can adapt. If your clients rely only on traditional SEO tactics, they become invisible as customers abandon Google search pages for AI recommendations.
Build brand positioning that dominates both traditional search and AI discovery methods through comprehensive optimization. You control your clients’ visibility across the entire search evolution instead of watching them disappear as AI search takes over.
- Maintain strong client positioning as search behavior shifts toward AI
Create brand positioning that works across traditional search, AI search, and whatever comes next. - Offer cutting-edge AI optimization through proven methodologies
Deploy cutting-edge AI strategies without the trial-and-error that competitors face. . - Turn Press Releases into Permanent SEO Assets
Instead of fading into archives, structured data locks in long-term brand visibility.
"One of my clients in the high-net-worth real estate investing sector saw a million-dollar investment come in because of a Yahoo Finance link from a press release. That one press release was worth a million dollars to them."
Stephen, SEO Agency Owner
Learn MoreHow We Help Agencies Control Brand Positioning in AI Search and Build Long-Term Authority
Dominate AI-Assisted Search Without Leaving It to Algorithms
- Ensure your clients are presented accurately by ChatGPT, Gemini, Bing Copilot, and other LLMs.
- Prevent AI tools from defaulting to random, outdated, or competitor-driven content.
- Proactively control AI summaries, citations, and brand descriptions at scale.
Build Brand Visibility Where AI Systems Learn
- Publish structured press releases to 500+ high-authority outlets crawled by AI models.
- Use schema, embedded media, and citations to reinforce brand identity across the web.
- Train AI systems with consistent, trusted signals that position your client as the expert.
Secure Entity Recognition in Foundational AI Models
- Inject brand data into sources LLMs rely on to shape expert recommendations.
- Align releases with Google's Knowledge Graph and structured content protocols.
- Embed brand-controlled narratives into the sources AI uses to answer user queries.
Future-Proof Client Visibility as AI Replaces Traditional Search
- Stay ahead as customers shift from classic SERPs to AI-generated responses.
- Lock in authority now—before competitors dominate AI-generated results.
- Retain clients by delivering visible search progress daily.
Frequent Answered Questions
Can I track my press release performance?
Yes! You’ll get a detailed report showing where your press release was published and its SEO impact.
What media sites will publish my release?
We distribute to 500+ reputable news outlets, including Benzinga, Digital Journal, and MarketWatch affiliates.
How long do press releases stay live?
Press releases stay permanently on many sites, but some publishers may remove them over time.
Can I submit my own Press Release?
Yes! You can submit your own content, but it must meet PR wire standards to be accepted by media networks.
Are there SEO benefits to using Press Advantage?
Yes! Our service earns high-quality backlinks, helps with schema embeds, and improves Google indexing & brand authority.
What types of businesses use Press Advantage?
SEO agencies, digital marketers, local businesses, and startups use Press Advantage to improve search rankings, credibility, and brand awareness.
How does Press Release distribution work?
Submit your press release, and we distribute it to top-tier media outlets, ensuring high-authority backlinks and wider brand exposure.
How can Press Advantage help my business?
Press Advantage helps SEO agencies and businesses gain media coverage, secure high-authority backlinks, and improve search rankings—all without manual outreach.