Nectar, the go-to marketplace for high-quality insurance leads, has published a blog that discusses sales tips for insurance agents that are guaranteed to drive sales in 2022. The blog post can be read in its entirety by heading over to the link: https://www.gonectar.com/blog/sales-tips-guaranteed-to-drive-growth.
The blog post begins by acknowledging that the pandemic changed priorities for a significant portion of the country’s population. People are disillusioned with the definition of what it means to be successful in the real world and are taking some time off to reevaluate the things that matter to them and to think about the best way to achieve their aspirational goals. This mass exodus from the workplace has been nicknamed “The Great Resignation”, a term coined by Anthony Klotz, a professor of management at Mays Business School at Texas A&M University.
This, however, doesn’t spell all doom and gloom for the insurance industry and in fact, to the contrary, it means that more people are looking for ways to secure their financial future without having to subject themselves to the daily corporate grind. They are ready to become wiser with their spending and put money towards the things that make a real difference towards achieving peace of mind. This is an extraordinary opportunity for insurance providers to reach out to a widening customer base and serve them the products that are most suitable for their needs.
The blog post then dives into some recommended sales tips that are a mix of evergreen wisdom and some tips that rely on the use of the latest technologies that are available to sales associates in the current insurance landscape. The customer’s needs come first and building strong lifelong relationships with them is key to a long and fruitful career in the insurance industry. Agents can also benefit from adjusting their mindset to improve themselves in customer interactions and paying close attention to their work ethic. Interviewing customers is a skill that is worth investing time and effort in as it enables agents to glean crucial information about their clients’ lives and makes it easy to close a sale. Listening is the first step towards effective communication as it gives the customer confidence that their needs are being heard.
Agents can benefit from thinking of themselves as the CEO of their own business and should make decisions on a daily basis to maximize their productivity and professionalism. It helps to think of the customer as a real person with wants and needs that need to be served instead of thinking of them as just another mark to be sold a product to. This change in viewpoint allows agents to add real tangible value to a client’s quality of life. Showing empathy towards a client and giving their case the time that it deserves can also help an agent avoid being the often-maligned stereotypical conniving salesperson. Agents should also mirror their client’s energy, matching their enthusiasm for the product one is offering. An agent has to be accurate about their information and possess an in-depth knowledge of the current products on offer to give the client the confidence that their future is in the right hands.
When it comes to process improvements, the blog post recommends reaching out to a lead within 5 minutes of initial contact to hook them into the sales funnel. Every minute detail regarding customer interactions should be tracked so that it can be reviewed later to improve the sales process. Following up regularly with clients without being pushy is another way to secure more sales. Agents should also avoid badmouthing the competition as it comes off as unprofessional. All incoming leads should be scored and categorized based on the probability of them converting. Agents should also consider using email automation which is, generally, severely underutilized as a method of outreach. Researching the client’s needs before a meeting also gives the agent authority and builds trust. Agents should surround themselves with more experienced people from the same industry to learn from and to have someone they can turn to for advice and feedback. Finally, the blog post recommends asking for referrals from existing customers as a way to find more leads.
Nectar, a venture from Assurance IQ, LLC, has been offering health, auto, life insurance, and Medicare shoppers the perfect insurance products for their requirements.
Nectar offers health, auto, Medicare, life insurance shoppers by what they are looking for and what our users offer. By connecting the right shopper with the right agent, the experience for the shopper remains personal and excellent.
