Huntsville SEO Service Applies Science and Social Media to Search Engine Optimization Strategies

November 19, 2015 - PRESSADVANTAGE -

Huntsville, Alabama area based RocketCitySEO.com has charted a different course in its search engine optimization strategies. Often a confusing and nebulous subject, SEO is taking on increasing importance for any business, large or small. Many smaller firms can't afford to devote the time and energy required to develop an adequate strategy, often ending up with little to nothing to show for their efforts. Even worse, outdated or risky SEO strategies can cause a website to disappear in the search engines.

Owner Mike Broadwell has made it his mission to demystify SEO for small business owners. He stated, "Search engine marketing is a science. Google spends enormous amounts of money designing complex search algorithms with one goal in mind - to give their users better search results. That's the end goal that every business owner should understand and take to heart."

While SEO professionals need to have a handle on what the search engines are doing in the background, user experience is becoming a larger part of the equation. Google can't stop people from "gaming" the system, but they can drive them to provide quality content, effectively getting what they want. Those who don't stay up to date will be knocked down in the rankings, disappearing from view.

Where small business owners can make the biggest impact is in creating more engaging content that allows them to connect with their customers. Mr. Broadwell said, "Social media has created a new generation of people who want a two way conversation. They're not passive like a TV audience. Google understands this and is starting to value engagement more highly and will continue to do so. It's a major shift and the smarter business owners will get out in front of it."

Rocket City SEO offers a range of SEO services which combine the science of SEO with the expert or personality based marketing that is coming to the forefront. It's part of Tall Hickory Marketing, which has produced several web based and local programs featuring a wide range of experts. You can contact Mike Broadwell at (256) 829-8590 for more information.

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For more information about Tall Hickory Marketing, contact the company here:

Tall Hickory Marketing
Mike Broadwell
256-829-8590
mike@tallhickory.com